Turning learners into legends, DC Shoes represents a bunch of big kids that never left the skate park. A skateboard brand that just can’t follow the status quo, our rider rebellion was born at street level, creating kick ass skateboards and apparel that could handle the highs and lows of our kick push culture. More than wood and wheels, we’ve maintained our skate credentials as the best skateboard brand for park rats and professionals alike, designing sick decks and streetwear that have taken our four-wheeled movement from the backstreets to one of the biggest urban sports. Drop in, it’s about to get wild…
Crashing the party with a crew of rough railers and skate park legends, the DC story starts in the bowl. Looking at the science behind the sports we love, our clothes, accessories and shoes offer up urban culture with cutting-edge engineering. Inspired by the badlands of street culture, our fresh designs turn street art into wearable tech, working with some of the world’s best boardriders to create hardware and apparel that is anything but ordinary. Thanks to our industry know-how and street savoir-faire, we’ve made authenticity and attitude part of our daily grind, turning high ideas into insightful innovation – without ever forgetting where we came from.
Bred on guts and glory, DC skateboard gear is developed and designed for the urban sprawl. Creating a selection of low-fi skate styles that rage against the machine, our skateboard clothes are inspired by the icons of skateboard culture. Working with an international slide squad of dissidents and designers, our skate shoes have been designed in collaboration with some of the most inspiring skate heads and industry insiders – offering the everyday athlete precision tech and wearable design. Pushing past performance to create skateboard deck styles that rule the road, our selection of classic skateboard and longboard skateboard options have been tried and tested in some of the shadiest urban wastelands. Mobilising a new movement for inner-city skate, our skateboard shoes, skate clothes and skateboard accessories symbolise a maverick moment in the halfpipe history books.
Swapping wheels for the white stuff, our altitude attitude to snowboard style brings urban grinding to the world’s wild places. Designing a selection of snowboard clothes for today’s all season snowboarders, we might have been born in the skate park, but we cut our teeth in the backcountry, too. The best snowboard brand for inner city style with an extreme edge, DC is the snowboard brand that blends urban innovation with sky-high style. Cutting through the hype to give you hardcore performance with a playful edge, we’ve brought the same professionalism to our snowboards as we do to our ski clothes, offering streamlined precision in all our ski/snowboard equipment. Built with a serious work wear edge, our durable snowboard decks and sub-zero outerwear offer a no-nonsense park style and the design to back it up. Designed for pipe players and snow line chasers, our breathable, waterproof and storm resistant jackets, pants, gloves and goggles sort the men from the boys, offering heavy duty innovation and fearless high tech for any bone crunching mission into the unknown.