Taking skate culture from the backstreets into one of the biggest urban sports, DC is the brand that turns learners into legends. Crashing the party to give you the sickest skate trends, clothing and industry insider style, our selection of pro-endorsed skate shoes and skate gear is helping to elevate a subculture of rough rail riders from the bottom of the bowl to the height of notoriety. More than wood and wheels, we are a new skating society – join the DC rider rebellion, today.
Subverting the streets with our international wrecking crew, the DC skate-2-live society is built on tarmac and tenacity. More than any average skate outfitter, our selection of skate shoes and apparel is designed and defined by a new generation of skating AMs. Turning high ideas into insightful innovation, we’ve got the tools to touch the sky thanks to our insider industry knowhow and street savoir faire. Making cutting edge design part of our daily grind, DC has become an international authority – making skate news that has changed the way we ride forever.
Offering up a taste of urban skate style with a performance edge, our DC crew represents an urban aesthetic built on a range of inner city classics reinterpreted for all day action. Never ones to follow the pack, our design DNA is made up of a history steeped in half pipes and cityscapes where skate trends are born and bred. A global riot crew with the balls to crash the party, our pro skate riders represent a fresh attitude to freestyle. We’re just a bunch of guys with a sick sense of style and the skate shoes that make us who we are – but more than that, we’re helping everyday activists take back the streets in kickass skate clothing that speaks to the inner city styler.
Engineered with a serious work wear edge, our durable skate clothing offers a no-nonsense park style and the design to back it up. More than the clothes on our back or the pop power we put into our skate shoes, DC is the brand that’s bringing skating society together. Creating a range of skate clothes for men and kids, our attitude to riding out is woven into every skate shoe we make. Designing a sense of style that gravitates around our rebellious spirit, our skate accessories and technical gear are the combination of years of handcuffs and half pipes, ruling the streets with a suit of armour that sticks it to the man.
Supporting the skate industry from the inside out, DC is a strong advocate for nurturing young talent. Hosting a selection of annual skate events for upcoming riders and gutsy young guns, our approach to skate style is pretty much centred around a free bar and a killer bowl – if that sounds like an invite, that’s because it is. Check out all the latest skate events and skate news over at the DC blog and come and join us in the park for a beer, a burger and a whole lot of mayhem.
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